Based on a study of thousands of premiere events, our team has developed a set of 154 KPIs to help teams like yours analyze their events and prove ROI. Explore new ways to measure event growth, customer behaviors, and overall business impact. With metrics that apply to in-person, virtual, and hybrid events of all sizes, our KPIs reduce information silos and span your entire portfolio. We're here to help you illuminate gaps in your event analysis. 


View the full Event KPI Table:

Metrics for Every Part of Your Event Lifecycle

Audience Acquisition

Evaluate how your event marketing has driven registration, calls for papers, sponsor interest, and attendance.

Event Engagement

Determine how attendees are spending their time at your event and gain insight into your content performance.

Financial Performance

Go beyond measuring event revenue — capture all the ways your event contributes to your organization’s growth.

Sponsorship Performance

Ensure your sponsors get the insights they need to be successful through access to attendees’ intent data.

Program Optimization

Compare past events to identify which were most popular and which yielded the greatest ROI.

And More!

See what metrics top event leaders are using to analyze their events and improve outcomes.

The Forrester Wave™: B2B Event Management Technology, Q1 2023 Report evaluates platforms in the B2B event management technology industry and recognizes the most significant vendors. The report recently named RainFocus a leader among the top vendors in the market. Read the full report to discover the most important factors to consider when selecting an event management solution for your business’ needs and see why RainFocus was ranked as a Leader.

Forrester is one of the most influential independent research and advisory firms in the world. The Forrester Wave™ reports are considered essential guides for buyers considering their purchasing options in a technology marketplace.

RainFocus received the highest possible scores in the following criteria:

  • Event program management
  • Event registration and management
  • Event marketing
  • Speaker management
  • Exhibitor and sponsor management
  • Environmental sustainability
  • Event engagement
  • Mobile accessibility
  • Breakouts and collaboration
  • Data capture and analytics
  • Lead management
  • Integrations
  • Event consultancy and design
  • Product Vision
  • Innovation Roadmap
  • Execution Roadmap

The World’s Leading Organizations Use RainFocus to Measure Event Success