“RainFocus’ key differentiator centers on its focus on data, including its ability to unify event data into a global attendee profile enabling event hosts to control attendee access to sessions, speakers, meetings..."
“RainFocus’ strongest capability is martech integrations due to its focus on consolidating event data and improving the accessibility of the data through integrations with martech to activate marketing and sales strategies.”
"RainFocus accommodates any event size or format, with capabilities that serve small virtual meetings or massive global user conferences."
The “2024 Gartner® Magic Quadrant™ for Event Technology Platforms” report provides valuable insights for organizations planning to invest in a platform to support their event portfolio. Inside the report, you’ll find an unbiased assessment of RainFocus and discover why the company has been named a Leader among other event technology platforms.
The Gartner Magic Quadrant is a culmination of research in a specific market, giving a wide-angle view of the relative positions of the market’s competitors. It evaluated 13 event technology platforms available on the market today that provide “native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.”
"Leaders demonstrate broad support for all essential event technology capabilities and consistently meet customer needs across the three core use cases (in-person user conferences/tradeshows, virtual user conferences / tradeshows, and in-person roundtables / field marketing events). Leaders have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their event technology platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have a clearly developed understanding of current market conditions with plans to adapt to this fast-paced market."