Evaluate how your event marketing has driven registration, calls for papers, sponsor interest, and attendance.
Determine how attendees are spending their time at your event and gain insight into your content performance.
Go beyond measuring event revenue — capture all the ways your event contributes to your organization’s growth.
Ensure your sponsors get the insights they need to be successful through access to attendees’ intent data.
Compare past events to identify which were most popular and which yielded the greatest ROI.
See what metrics top event leaders are using to analyze their events and improve outcomes.
Prepare your team for the end of third-party cookies by leveraging event data for customer insights. With this new e-book co-authored by Adobe, you’ll learn how to turn event behaviors into actionable insights for marketing and sales. Plus, you’ll discover how the Adobe and RainFocus team achieved a 360-degree view of customer activity during Adobe Summit.
In the e-book, you will find:
